![]() If you want to use music then you’re subject to the intense copyright laws that circle the internet. What are you writing? Will live action benefit the story? Does your reader want to have the main character already cast? It might seem like a good idea, particularly if you have the money to make it look professional, but be wary, there are a lot of strong opinions on this one. ![]() You have to keep your audience in mind, always. Against is that it concretes an image in the reader’s mind where there shouldn’t be one. Arguments for say it enhances the world of the book, adding new layers to the text. One of the major issues of debate in the world of book trailers is the use of live action footage. This is all well and good if you have managed to sell the film rights before publication, but it is important to engage the reader as a reader.The book comes first. As the media giants of film and literature pull tighter together, there is a contemporary push to launch a cross-media onslaught which blends the book, film, website, video game and whatever else all together as a cohesive experience. You want to make someone read your book, not wait for the movie. Exposition in the trailer is all well and good, but it must be condensed punches of information and emotion wrapped up together. You need to hone your blurb writing skills and then distil them even further. The competition is fierce, particularly with book trailers starting to attract bigger budgets from established publishers. You’ve only got about a minute to sink the hooks in and make sure they want more.Īsk a question that begs an answer or drop a character in way too deep. ![]() You’re not alone in wanting a little mystery left to a plot. It is endemic among the Hollywood trailers to give a summary of the entire plotline of a film and now a number of contemporary jacket blurbs give much too much away. Your book trailer should make the watcher feel that they want to know what happens. Don’t lose time on explaining how magic exists if your reader has jumped on that train a long time ago. Because of this, your trailer should speak to them and not to the market as a whole. One of the highlights of marketing through social media is that often your video will be placed in front of your target audience and not in front of someone who has no interest. You’ve written your book with a pretty firm idea of the ideal reader, so let that roll on to how you craft the book trailer. It seems like so little, but it could be the difference between someone landing on your author site (and then that’s a whole different game from there) or just staying on Youtube and watching another trailer for someone else’s book. It’s much smoother to allow a potential reader to click a link rather than have them open a new browser and Google your name. The ability to embed links in trailers so that the watcher can click on something that interests them is a great way to enhance traffic to your bookselling page. It has become quite possible to augment your trailer with a host of click through options and this is an opportunity not to be passed by. This is where your audience is and your trailer might well act as the first point of contact between you and them. None of us are happy about the challenging times for the bricks and mortar store because we love them so much, but it has to be understood that book trailers are built for the medium of the internet. A lot of potential readers are unaware of the existence of a book trailer, but things are shifting as the way book consumption is changing. The book trailer, as an advertising medium, is still in its infancy. But it is this jump between watching the trailer and engaging a deeper interest that is absolutely key. It is the job of the trailer to ensure that after watching, they will either plug your name into an ebook search, see how you rate on Amazon, Google your author site or even remember the title the next time they’re in a bookshop. Perhaps the most important aspect of the book trailer is that you are aiming to convert each viewer into an interested one. These are the essential elements of the book trailer. It has the capacity to deliver a condensed visual payload of what your book is about and done well, it can provide the reader a unique entry point to your writing. For the author looking to enhance their book promotion, a book trailer is an affordable and extremely versatile tool. It has emerged now as a vital component in a number of contemporary releases, yet the medium remains largely unknown to the general public. The book trailer is beginning to gather momentum. National Emerging Writer Programme Overview.
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